Archive for the ‘work’ Category

Xerox Phaser Blast

Monday, June 21st, 2010
Xerox Phaser Blast
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Xerox: Phaser Blast

Animated product demo and viral advergame highlights the features of the Xerox Phaser 860 color printer, while positioning the target: IT/SI Manager as the hero. Part of a highly successful lead generation campaign, the digital strategy drove down the cost of acquiring a qualified lead from $47 dollars to under $6 dollars.

Winner of a Silver ADDY and Ad Tech Award.

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SONY Make Your Mark

Monday, June 21st, 2010
make your mark

Sony: Make Your Mark

Developed a viral program in partnership with Atomfilms.com and SXSW film festival. Sony offered the amateur videographer the opportunity to create a short film and have it premiered at the leading festival.

Winner of Promo’s Pro Awards Best Use of Interactive Media.

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SONY MPEGus: Lil’ Animator

Monday, June 21st, 2010
SONY MPEGus Lil' Animator

Sony MPEGus: Lil’ Animator

Ground breaking animation application. Just drag and drop to instantly create an animated music video. Music videos could then be submitted to MTV’s MPEGUs video contest in partnership with Sony.

Lil’ Animator was a component of Sony HOW2 an inspirational /educational site for creating MPEGs

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SONY MPEGus: HOW2

Monday, June 21st, 2010
SONY MPEGus How 2

Sony MPEGus: HOW2

Created to support the groundbreaking MPEGUs campaign in partnership with MTV — one of the very first 360º user generated campaigns ever created. Users were invited to create 10 second, music inspired video MPEGs to appear on MTV, MTV2 and MTV.com.

HOW2, a creative sandbox for developing MPEGs included: easy to follow animated tutorials, inspirational videos from professionals (ranging from makeup artist to commercial directors), and Lil’Animator an innovative software that allowed the user to create instant animations.

Over the course of the campaign MTV and MTV2 broadcast over 120 MPEGs while MTV.com had a gallery of over 150 and total submissions well over 700.

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Microsoft Mother of all Shopping

Monday, June 21st, 2010
Mother of All Shopping
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Microsoft: Mother of all Shopping

Go shopping with Shirley Jones — developed a holiday gateway shopping site to support an offline PR effort for MSN’s shopping network.

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Microsoft Mimic

Monday, June 21st, 2010
mimic pirate
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Microsoft: Mimic

A text-mask application – translate any IM message into character-driven speak. Created for the Windows Live Messenger IM application.

MIMIC has been localized in 16 countries, and has driven over 76 Million unique users world wide in 2009, with an average time spent of 9 minutes per user.

Winner of WPP Worldwide Partnership Program.

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Microsoft Big Monster Battle

Monday, June 21st, 2010

Microsoft: Big Monster Battle

The very 1st multi-player fighting game developed for Microsoft’s Windows Live Messenger IM application. The monsters were created by first developing puppets then shooting them with stop action video and finally using flash to overlay animations. The effect is very cinematic. Check out the marketing site and play the demo.

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LG VX8100

Monday, June 21st, 2010
LG VX8100
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LG: VX8100 Product Demo

Educational site allows users to interact organically with the phone via a spin aspect, or they may jump directly to key features in the icon menu. Original video content was created in partnership with UGO and tied to a larger integrated concept of taking music to the streets.

Webby Award – Official Honoree, Consumer Electronics Category

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LG Mobile Beat

Monday, June 21st, 2010
mobile beat LG
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LG Mobile Beat

An integrated partnership between LG Mobile and Billboard.com. Contestants armed with an LG phone blog live from concerts around the country – shoot images and write reviews and then transmit them via their phone.

Winner of an OMMA – Best Use of User Generated Content.

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LG CUNOW

Thursday, June 17th, 2010

LG: CUNOW

Created a custom MySpace page to generate pre-launch interest and excitement for the LG CU500 prior to retail launch.

During the 4 week campaign the combined media and viral efforts produced over 1.6 million video views. The “Marketing Project” video featured a complete product demo and was viewed 685,283 times. Over 24K users added CUNOW to their friends list.

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