Martha Stewart Living Omnimedia, NY, NY 03.2010 – 06.2010

Led digital programming team to ensure that new site features, products and promotions are strategically aligned with advertiser demand. Created new packages and opportunities as needed to ensure that programming efforts are monetized accordingly.

Worked directly with marketing and sales to deliver innovative digital programs to the publishing and broadcast sales teams for “Omni Selling”.

Kept abreast of digital marketing trends and advertising products, sharing those with marketing team and digital sales force.

Collaborated with the designated ‘promotional team’ (consumer marketing, the digital editorial director, sales management and corporate communications) to create awareness of key programs and ensure that all promotional efforts are aligned to maintain brand value and create value for sponsorship programs.

Publicis Modem, NY, NY 10.2007 – 05.2009

Developed and directed marketing campaigns for various digital channels: rich media ads, social/viral platforms, integrated advertorial, original content and entertainment applications. Clients included: LG Electronics Global,, Marriott, Sanofi-Aventis, Corona and Purina.

Partnered directly with clients to define and articulate the creative vision and business goals. Ensured that the quality and integrity of the concept remained consistent through each phase of the process, from creative messaging, design, architecture, and development.

Pitched new business – created, packaged and communicated presentations that persuaded the client and won the job.

Led multiple interactive teams – managed and motivated designers, writers and programmers to deliver on strategy, and within budget.

Forecasted marketing trends, technologies, and emerging social applications.

BrandBuzz, A Y&R Brands Company, NY, NY 03.2002 – 09.2007

Developed breakthrough campaigns for Microsoft, LG Electronics, Sharpie, Sony, Burt’s Bees, Cadbury Schweppes and Absolut Spirits.

Led the interactive department by managing multiple teams including partnering with established online publications and or technology firms to develop customized innovative solutions.

Key business wins: Digital Agency of Record for Sanford Brands and LG Electronics, Microsoft’s Windows Live Messenger Viral Campaigns.

Y&R 2.1, Young & Rubicam, NY, NY 12.2000 – 03.2002

Created and developed digital communication programs to integrate and support Y&R Advertising clients’ offline marketing strategies.

Key business wins: Digital Agency of Record for Xerox and Sony Electronics.

Razorfish Subnetwork (RSUB), NY, NY   08.1998 – 08.2000

Directed the creative, editorial, technology and content development for premier online entertainment destination Content encompassed original video, audio, digital art, games & entertainment, and e-commerce. RSUB has been recognized in press from The New York Times and Adweek, to Entertainment Weekly as well as being inducted into the permanent collection of the San Francisco Museum of Modern Art.

Created and produced original programming: Wreak Havoc, a hidden camera television pilot and web series, RSUBOX a broadband channel and several animated series.

Razorfish, NY, NY   02.1996 – 08.1998

Led design and creative strategy for varied clients: GE Equity Capital, Revlon Pepsi, Charles Schwab, AOL and Ralph Lauren.

Developed original content pieces for the Razorfish Subnetwork, such as This Girl, a nonlinear interactive narrative and Society for the Recapture of Virginity, a parody site.


OMMA – LG Electronics, Best Use of User Generated Content, Billboard/LG Mobile Beat

EFFIE – Silver, LG Electronics, Fashion Campaign

Online All Star – Creative, OMMA, MediaPost

WPP Worldwide Partnership Program Winner, MIMIC Application

Webby Award – Official Honoree, BrandBuzz Corporate Website

Webby Award – Official Honoree, LG Mobile VX8100

Reggie Award – Best National Consumer Promotion, DNL FLIPIT

Promo’s Pro Award – Best use of Interactive Media, Sony

ADDY – Silver, Xerox, Phase Blast Campaign

Ad Tech Awards – Best Business-to-Business Award, Xerox

Cooper-Hewitt National Design Award, Razorfish Calendar

Permanent Collection, San Francisco Museum of Modern Art,


Rochester, New York
BFA in Photography and Graduate Studies in Electronic Publishing

Newton, Massachusetts
AAS in Graphic Design