dnL: flip it

To generate awareness and trial of dnL in key markets we created a highly-targeted, integrated marketing platform leveraging numerous online and offline consumer touch-points.

The launch meet with great results: matched 5 million case goal within 4 months (2 months ahead of schedule) and gained #1 sales position of 20-once package in top markets beating out Coca-Cola and Pepsi Cola.

Winner of the Reggie Award for Best National Consumer Promotion.

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