SONY MPEGus: HOW2

SONY MPEGus How 2

Sony MPEGus: HOW2

Created to support the groundbreaking MPEGUs campaign in partnership with MTV — one of the very first 360º user generated campaigns ever created. Users were invited to create 10 second, music inspired video MPEGs to appear on MTV, MTV2 and MTV.com.

HOW2, a creative sandbox for developing MPEGs included: easy to follow animated tutorials, inspirational videos from professionals (ranging from makeup artist to commercial directors), and Lil’Animator an innovative software that allowed the user to create instant animations.

Over the course of the campaign MTV and MTV2 broadcast over 120 MPEGs while MTV.com had a gallery of over 150 and total submissions well over 700.

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