Xerox Phaser Blast

Xerox Phaser Blast
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Xerox: Phaser Blast

Animated product demo and viral advergame highlights the features of the Xerox Phaser 860 color printer, while positioning the target: IT/SI Manager as the hero. Part of a highly successful lead generation campaign, the digital strategy drove down the cost of acquiring a qualified lead from $47 dollars to under $6 dollars.

Winner of a Silver ADDY and Ad Tech Award.

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